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Umbro UK

Retail Ecommerce

Overview

An ecommerce Powerhouse for Umbro Clothing. Retail and B2B selling platform. We developed a comprehensive solution that handles high volume traffic and complex B2B requirements.

The Challenge

The primary challenge was to create a seamless experience for both individual retail customers and large-scale B2B partners within a single platform while maintaining the iconic Umbro brand identity.

Our Solution

We implemented a custom ecommerce solution with advanced filtering, real-time inventory management, and a dedicated B2B portal with wholesale pricing and bulk ordering capabilities.

"Innovative Lab transformed our digital presence. Their understanding of both retail and B2B needs, helped us reach a wider audience than ever before."

— Mark Stevenson, Digital Manager at Umbro

Results

Significant increase in online conversions and a streamlined ordering process for B2B partners, reducing manual administrative work by 40%.

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