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Hero image showcase for the House of Hazelwood project by innovativeLabs
House of Hazelwood official white logo

House of Hazelwood

Shopify Retail

Overview

Custom shopify solution for global whisky brand, making and retailing a collection of aged scotch whisky. Representing the pinnacle of scotch whisky history.

The Challenge

Translating the luxury and heritage of House of Hazelwood into a digital environment that felt premium and exclusive while maintaining the ease of use of Shopify.

Our Solution

We created a highly customized Shopify Plus theme with immersive storytelling elements, bespoke animations, and a secure, streamlined checkout process for high-value items.

"Innovative Lab captured the essence of our heritage perfectly. The new site is as premium as the whisky we produce, and the Shopify integration is seamless."

— Isabella Gordon, Brand Ambassador at House of Hazelwood

Results

A world-class digital flagship store that perfectly reflects the brand's prestige and has successfully launched multiple limited-edition collections.

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